Good idea, dba. That ratings info might be real interesting. I don't know exactly when cable tv came about, but can't some of these ratings plunges be explained by the huge amount of choices that people have for general entertainment and sports fandom now? American Idol, Sopranos, Court TV, Sex and the City, Apprentice, Survivor, and movies galore etc etc etc. Used to be there was nothing else on TV on Saturday and Sunday but ABC Wide World of Sports. (a long time ago i know ) The THRILL OF VICTORY AND THE AGONY OF DEFEAT. WELCOME TO ABC WIDE WORLD OF SPORTS! (and that guy goes smashing off the ski jump, remember?) I found myself watching alot of NFL Network during the this last baseball playoff run and I am a Cards fan. My team was in it, but I also wanted to track my fantasy football team and watch the NBATV Training Camp Specials. I just think there are alot more choices for casual NBA fans and sports viewers in general. I have to make decisions about what to watch routinely, usually the NBA, NCAA basketball, NFL, MLB in that order. But I might skip around The Big Three to watch big deals like the Indy 500, The Olympic Figure Skating or Gymnastics, the Kentucky Derby or The World Cup. I haven't added the Paintball Finals or the X games or the NFL Cheerleader Playoffs to that list (what can I say, I was a cheerleader in high school and college ), but I can see that time coming. My point: market saturation on every level. I hate to think that eventually the major cities will have all the professional teams because of the tv revenue. Yikes. Like I said earlier, a symptom of the implosion of capitalism. LOL.